{"title":"Step 1: Cleanse","description":"\u003cp\u003eStart your Vaylora routine with a clean canvas. Gently cleanse away impurities morning and night.\u003c\/p\u003e","products":[{"product_id":"acne-purifying-face-wash","title":"Vaylora Purifying Face Wash","description":"\u003cp\u003e\u003cstrong\u003eStep 01 — Cleanse\u003c\/strong\u003e | The Vaylora 4-Step Nordic Skin Routine\u003c\/p\u003e\u003cp\u003eStart your ritual the right way. The Vaylora Purifying Face Wash is a soap-free, pH-balanced cleanser that gently melts away impurities, excess sebum, and the day — without stripping your skin of its natural moisture.\u003c\/p\u003e\u003cp\u003eEnriched with Mate Leaf, Iceland Moss, and Juniper Callus extracts, it leaves your complexion feeling fresh, calm, and truly clean. With a subtle green tea aroma, every wash becomes a moment of clarity.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGently removes impurities without harsh surfactants\u003c\/li\u003e\n\u003cli\u003ePreserves your skin's natural moisture balance\u003c\/li\u003e\n\u003cli\u003eSoothes and purifies blemish-prone skin\u003c\/li\u003e\n\u003cli\u003eVegan · Gluten Free · Nut Free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply a small amount to damp skin. Gently massage in circular motions, then rinse thoroughly. Use morning and evening as Step 01 of your Vaylora routine.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e — deep hydration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium PCA\u003c\/strong\u003e — moisture retention\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMate Leaf Extract\u003c\/strong\u003e — purifying\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIceland Moss Extract\u003c\/strong\u003e — soothing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJuniper Callus Extract\u003c\/strong\u003e — clarifying\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eFull INCI: Aqua\/Water, Coco-Glucoside, Cocamidopropyl Betaine, Glycerin, Xanthan Gum, Propanediol, Sodium PCA, Sodium Levulinate, Lactic Acid, Ilex Paraguariensis (Mate) Leaf Extract, Parfum\/Fragrance, Acacia Senegal Gum, Sodium Anisate, Alcohol, Rhamnose, CI 77007 (Ultramarines), Glucose, Glucuronic Acid, Cetraria Islandica (Iceland Moss) Extract, Usnea Barbata (Lichen) Extract, Juniperus Communis (Juniper) Callus Extract, Silica, Kaolin, Linalool, Linalyl Acetate\u003c\/em\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":56185635340673,"sku":"238790","price":299.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2847\/7313\/files\/t-VBmiw88N-aAvxuX9al4W1bHY2FyyG7.jpg?v=1787870433"}],"url":"https:\/\/vayloraskin.com\/collections\/cleanse.oembed","provider":"VAYLORA SKIN CARE","version":"1.0","type":"link"}